Description

This BootCamp course for MB-220: Microsoft Dynamics 365 Marketing certification from CloudThat has been curated for candidates to help them prepare for Microsoft MB-220 exam. By taking up this BootCamp course, candidates will receive in-depth training from our certified in-house subject matter experts to successfully clear the exam. We also provide relevant study material necessary to pass the MB-220 certification exam to help candidates become a Dynamics 365 Marketing Functional Consultant.

This MB-220 certification course will teach students how to review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration. This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.

Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Note: Exam MB-200 is going to be replaced with a new exam PL-200. You will be able to earn this certification by passing MB-200 or PL-200, plus MB-220, until MB-200 retires on December 31, 2020. After MB-200 retires, passing PL-200 and MB-220 will be required to earn this certification.

Microsoft Dynamics 365 Marketing Course Outline

• Configure Dynamics 365 Sales
• Manage customers, leads, and opportunities
• Process sales orders
• Integrate components with Dynamics 365 Sales

To know more about the detailed course outline, click here.

Skills Gained Through MB-220 Certification

To clear the MB-220 exam successfully, candidates need to prepare in all areas of study covered under the MB-220 (Microsoft Dynamics 365 Marketing) certification course. On taking up this course, here is what you learn:

• Configure advanced settings
• Manage marketing content, templates, and integrations
• Create and manage leads
• Design and create marketing forms and pages
• Create and manage segments
• Set up and launch customer journeys
• Create and manage events
• Distribute and analyze surveys

Why CloudThat?

Today, professionals skilled in Microsoft (MS) Dynamics 365 or Power Platform are highly in demand. Getting certified in MS Dynamics can help IT professionals set their career path on the right track. To help people get certified in Microsoft Dynamics or Power Platform, we at CloudThat have curated an in-depth training and BootCamp course.

CloudThat has trained over 350K industry professionals from fortune 500 companies in Cloud since 2012. Empowering tech professionals in unleashing the potential of Cloud computing technologies with best-in-class training, CloudThat proved its excellence and is a proud winner of Microsoft 2020 Global Partner of the Year Finalist award.

At CloudThat, we offer world-class teaching experience catered to the diverse needs of technology professionals. From personalized mentoring sessions to self-paced learning modules, we work towards providing a growth-oriented learning experience to nurture their future.

• A Microsoft Gold Partner and a Microsoft Silver Learning Partner.
• Winner of Microsoft 2020 Learning Partner of the Year Finalist award.
• CloudThat CEO is the MCT Regional Lead for India.
• Robust consulting division complements and feeds practical knowledge to trainers.
• Trained 3,50,000+ professionals worldwide in instructor-led classroom and in virtual instructor-led classroom.
• Our trainings are equipped with 50%-60% hands-on labs sessions.
• Highly interactive virtual and classroom teaching.
• Qualified instructor-led Training and mentoring sessions.
• Practice lab and projects aligned to MS Dynamics learning modules.
• Integrated teaching assistance and support.     

Want to join our MB-220 BootCamp? Contact us now! Call us at +27 1108 37990 or email us at sales-africa@cloudthat.com.

Objectives

After completing this course, candidates will be able to:

• Configure marketing applications
• Manage segments and lists
• Create and manage marketing forms and pages
• Manage leads, contacts, and accounts
• Create and manage marketing emails
• Manage customer journeys
• Manage events and webinars
• Configure Dynamics 365 Customer Voice

Who Should Attend

• IT or marketing professionals.

Prerequisites

• Candidates should have some knowledge of marketing principles and the Marketing application’s role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications.
• Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

Course Outline

Module 1: Configure Dynamics 365 Marketing
In this module, you will learn about advanced settings, marketing content, templates, and integrations in Dynamics 365 for Marketing.
Lessons:

• Configure organization and management settings
• Configure marketing settings
• Configure events settings

Module 2: Manage segments and lists
This module will review how to create, manage, and use segments and subscription centers.
Lessons:

• Create and manage segments
• Create and manage subscription centers and lists

Module 3: Manage marketing forms and pages
This module will cover how to create marketing forms and pages.
Lessons:

• Manage forms
• Manage marketing pages

Module 4: Manage leads, accounts, and contacts
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
Lessons:

• Create and manage leads
• Manage accounts and contacts

Module 5: Manage marketing emails and customer journeys
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
Lessons:

• Create marketing emails
• Create customer journeys

Module 6: Manage events
This module will review the customer journey creation process.
Lessons:

• Create an on-site event
• Create a webinar event
• Promote and manage events

Module 7: Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.
Lessons:

• Create a survey project
• Create surveys with Dynamics 365 Customer Voice
• Send Dynamics 365 Customer Voice surveys

Module 8: Analyze insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
Lessons:

• Evaluate marketing initiatives with analytics

About the Trainer

Microsoft Dynamics Certified Trainer.

Course Fee

#1595